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Pleiku Market – The central market of the mountain town with vast highland produce

Author: Quản trị viên Updated: 10/02/2026 Views: 88

Pleiku Market is the central market of the Gia Lai mountain town, open from early morning until late afternoon: fruits and vegetables, forest products, coffee, sun-dried beef, and close to dining areas serving dry pho and grilled chicken.

Pleiku Market – the central market of Pleiku City, located within the Pleiku Commercial Center area. Visiting the market is a simple way to experience daily life and discover the agricultural produce of this red basalt land.

Quick Overview

Address: Pleiku Commercial Center area, near Le Lai and Nguyen Thien Thuat Streets, Pleiku, Gia Lai
Opening hours: From early morning until late afternoon/early evening
Admission: Free
Highlights: Vegetables, fruits, forest products, Gia Lai specialties

History and Characteristics

This is a major market in central Pleiku, serving the daily shopping needs of local residents.
The market atmosphere is at its liveliest in the morning.
The intra-city bus station is located right next to the market area.

What to Buy at Pleiku Market

Fresh vegetables and fruits of the highlands.
Forest and agricultural products such as bamboo shoots, honey, and coffee.
Gia Lai specialties such as sun-dried beef (bò một nắng) and yellow weaver ant salt (muối kiến vàng).
Household goods and consumer items.

What to Eat at Pleiku Market

Food stalls around the market serve affordable, everyday dishes for market-goers.
Pleiku is famous for dry pho (two-bowl pho), which you should try at eateries in the city center.
In the evening, you can visit Pleiku Night Market, now located on Tran Xuan Soan Street, featuring grilled chicken, bamboo tube rice (cơm lam), and fermented crab noodle soup (bún mắm cua).

How to Get There

Located in the city center, it takes just a few minutes by taxi or ride-hailing service from downtown hotels.
It takes about 10–15 minutes by car from Pleiku Airport to the city center.
Motorbikes can be parked at parking attendants' spots around the market.

Tips for Visitors

Visit in the morning to see the bustling crowds and find the freshest goods.
Pleiku mornings are quite chilly, so bring a light jacket.
Always ask for prices and inspect specialty items carefully before purchasing.
Nearby attractions like Dai Doan Ket Square, Minh Thanh Pagoda, and Bien Ho (T'Nung Lake) can be easily combined into your itinerary.

Reference Prices

Gia Lai dry pho: around 15,000–35,000 VND/bowl at eateries around the center.
Sun-dried beef: from around 500,000 VND/kg.
Weaver ant salt: from around 280,000 VND/kg.

Prices are for reference only and may vary depending on the season and individual stalls.

Best Time to Visit

Early morning is when the market is most crowded and produce or wild vegetables are at their freshest; Pleiku is brisk in the early morning, so bring a jacket.
Noon and afternoon are less crowded, making it easier to shop for specialty souvenirs.
In the evening, you can visit Pleiku Night Market on Tran Xuan Soan Street, open from around 17:00 and peaking between 19:00 and 20:00.

Useful Information for Visitors

Payment: It is advisable to bring small cash denominations; some stalls accept QR code bank transfers, but many still only take cash.

Restrooms: As a traditional local market, facilities are limited; you can ask vendors or use restrooms at nearby eateries or cafes.

Language: Sellers rarely speak English, so foreign visitors should use translation apps or travel with a tour guide.

Buying specialties: It is advisable to carefully inquire about the origin of honey and sun-dried beef, and compare prices across several stalls before purchasing.